Traditional Moroccan embroidery
Moroccan artisanal embroidery is an ancestral skill that reflects the country's cultural richness. Influenced by Andalusian, Ottoman, and Berber traditions, it has developed in several regions, each with its own distinct style and techniques. Among the most prestigious, Fez embroidery is renowned for its refinement and precision. Entirely handmade, it is characterized by symmetrical floral and geometric motifs embroidered with silk thread on linen or cotton. Its iconic stitch, the Fez stitch, is unique because it is reversible, offering a perfect finish on both sides of the fabric. Traditionally, Moroccan embroidery adorns caftans, tablecloths, sheets, and pillowcases, forming part of wedding trousseaux and prestigious household linens. Today, this expertise is preserved by artisans and cooperatives who perpetuate the art of handmade embroidery while adapting it to contemporary trends. Sought after for its elegance and authenticity, Moroccan artisanal embroidery appeals to decoration and fashion lovers who value exceptional craftsmanship.

Bouaroj

Curb chain

Khoumassia

Last

Nelha

Nouss Nouss

Soleil pointillé

Tounaïa

Lumière de Tazert
Moroccan artisanal embroidery is the expression of a living heritage, passed down from generation to generation. Inspired by Andalusian, Ottoman, and Berber influences, it has been shaped over the centuries in different regions of Morocco, each developing its own codes, colors, and techniques.
Among the most iconic, Fez embroidery embodies the height of refinement. Embroidered entirely by hand, it is distinguished by the perfect symmetry of its floral and geometric motifs, crafted with silk thread on cotton or linen. Its signature stitch, the famous "Fez stitch," is reversible: a feat of craftsmanship that guarantees an impeccable finish on both sides of the fabric.
Traditionally used to adorn caftans, tablecloths, and household linens, this embroidery is a symbol of elegance, often incorporated into wedding trousseaux. Today, it lives on thanks to the expert hands of embroiderers and cooperatives who perpetuate this know-how while reinterpreting it in contemporary creations.
Synonymous with authenticity and delicacy, Moroccan embroidery seduces with its history, its precision, and the timeless beauty it gives to everyday objects .